• ZYN® introduces new flavour, Tobacco Gold into range
  • The new flavour is available in 3mg and 6mg strengths, with a recommended retail price of £6.50

As the nation continues its journey toward becoming smoke-free by 2030, Swedish Match brand, ZYN®, have now launched a tobacco flavoured nicotine pouch – without the use of tobacco.

Tobacco Gold is designed for nicotine users who do not wish to consume tobacco, but still enjoy the taste and is available in medium (3mg) and strong (6mg) strengths. The product was particularly developed for consumers who may not have previously considered nicotine pouches, due to preferring a tobacco taste over the current selection of flavours available in the market. The nicotine pouches have a sweet tobacco flavour – reminiscent of dried fruit, wood and caramel and addresses the demands of consumers, as tobacco has become the most desired flavour in the category[1].

As a decline in cigarette use continues[2] and previous cigarette smokers look for alternatives, Tobacco Gold is a reduce-risk solution for cigarette smokers who not only want to prevent the consumption of tobacco, but also enjoy a nicotine kick in smoke-free environments.

Darren Griffin, Country Manager of ZYN® says, “We’re delighted to be the only major brand to supply tobacco flavour nicotine pouches as we’ve seen this to be the most desired flavour for users. At ZYN, we believe in a world without cigarettes and therefore want to continue expanding our range to help consumers opt for reduced-risk alternatives that are both tobacco-free and smoke-free.”

ZYN® Tobacco Gold has a recommended retail price of £6.50 and is now available from www.zyn.com/uk/en/.

[1] Catalyx research with Swedish Match

[2] World Health Organization https://www.who.int/news/item/16-11-2021-tobacco-use-falling-who-urges-countries-to-invest-in-helping-more-people-to-quit-tobacco

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