Market-leading Kepak Convenience Foods has secured a significant deal to sponsor the massively popular American sitcom Friends on TV channel Comedy Central.

The sponsorship began in April and will run for five months, highlighting Kepak Convenience Foods ongoing commitment to invest in its brands.

The well-loved sitcom, following the lives of six twenty-somethings in New York, has been on British television since 1995.

John Armstrong, Kepak Convenience Foods Marketing Director comments: Everyone loves watching Friends, even after so many years on British TV. It is a fantastic coup for the Comedy Channel, which has seen its ratings rise by 22% since it started screening the sitcom. The audience demographic of the show fits with our brand allowing us to introduce ZUGOs Deli Café to even more of our target audience.”

Kepak is urging retailers to stock up on the ZUGOs Deli Cafe range to capitalise on the anticipated increase in consumer demand.

Kepak Convenience Foods

Tel: 01772 688 300

www.kepaktrade.co.uk

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