Żubrówka is offering world-class cocktails and a unique multi-sensory experience at Standon Calling Festival and Lost Village Festival this summer. Guests will be able to indulge their senses with edible fragrances and powders by Smith & Sinclair, as well as enjoy a selection of delicious cocktails by Żubrówka.
Festival-goers will immediately be transported to the majestic Białowieza Forest – the inspiration behind the immersive, multi-sensory bar. The forest is an icon of the brand as it is home to the national animal of Poland, the Bison and is where the iconic Bison grass grows which gives Żubrówka its unique taste and aroma.
A tree-bark footpath will lead guests into the tipi where they will be surrounded by forest trees and real grass walls, giving it an enchanted feel. Once inside, guests will discover the story of Żubrówka and be encouraged to indulge their imaginations whilst experimenting with flavours and textures. The immersive bar will be a true reflection of the brand’s rich Polish heritage.
Żubrówka have teamed up with British confectionery and experience innovators Smith & Sinclair to offer guests an edible Apple Spritz and Citrus Zest flavoured powder during the experience which is designed to take guests on a multi-sensory flavour journey that will delight their taste buds and introduce them to a host of exciting aromas and flavours.
Expert mixologists will be on hand to serve an array of cocktails including Żubrówka’s classic Apple Zu and guests will also get to try Żubrówka’s latest product, Biała, a supreme, smooth, clear spirit inspired by the crisp white snows of the Bialowieza Forest at winter time courtesy of a dedicated Bloody Mary cart.
A completely unique experience for festival goers this season.
Emma Burns, International Brand Manager at Żubrówka said: “When it comes to drinks and cocktails, there is growing consumer demand for fresh tastes and natural flavours – something which Żubrówka is perfectly suited for. Given its unique flavour and aroma, we wanted to highlight our distinctive qualities with a sensory experience for festival goers that will show consumers why Żubrówka is the ideal choice for those looking to elevate their drink choices this summer.”
This one-of-a-kind immersive experience bar will be positioned in the Main Arena at Standon Calling Festival in Hertfordshire from 25-28th July 2019 and at Lost Village Festival in Lincolnshire from 22-25th August 2019