Żubrówka Biała, the undisputed No.1 selling premium vodka in Poland, No.3 biggest Global brand in the world and one of the fastest-growing vodka brands in Europe, has today announced plans to launch in the UK.
Imported and marketed by Roust, Żubrówka will be adding the new addition to its already impressive and successful product line-up which includes the original – Żubrówka Bison Grass vodka.
Launched in 2010 to the demanding Polish spirits market – Żubrówka Biała has captured the consumers’ imagination, becoming the market leader within the clear vodka mainstream segment. As a result, every fifth bottle of vodka purchased in Poland is now Żubrówka Biała. Definitively, the brand is the same size as the entire UK Off Trade vodka market in volume.
With growing consumer appreciation and interest in Polish, authentic, traditional products, Żubrówka Biała’s great taste has been confirmed by the numerous medals which have been awarded in international and domestic competitions.
Inspired by the clean white snows of the majestic Bialowieza Forest, Europe’s last remaining primeval forest where the European Bison still live today – Biała meaning “white” in Polish, is produced using carefully selected high quality grain and distilled seven times. The end result is a testament to purity and pristine quality. A premium quality product at a mainstream price, Biała will elevate existing UK consumers quality expectations of mainstream vodka.
Ideal to drink straight or on ice, Żubrówka Biała can also be enjoyed in a martini or with a mixer of choice.
The crystal clear vodka will be available as an impulse channel exclusive in the UK for 2019 in 20cl and 70cl and features a striking and modern bottle design, giving it strong visibility on shelf.
Emma Burns, International Brand Manager at Żubrówka, said:
“When it comes to drinks and cocktails, there is growing consumer demand for new tastes, flavours and freshness which is driven by a desire for more authentic brands with a connection to nature.
Unlike many of the mass-produced brands, Żubrówka Biała combines history and heritage with outstanding taste. Given its supreme smoothness and clear links to nature, Biała is the perfect choice for consumers seeking a premium-tasting base spirit to create a huge range of cocktails.
We’ve worked with our distillery in Polmos Bialystok to bring the best Polish vodkas to the UK market. We’re delighted to be launching Biała at such an exciting time for the category.”