Zoflora, the UK’s best-selling disinfectant, has launched a charity fragrance to cement its partnership with Caudwell Children.
‘Secret Garden’, the new limited edition is a further demonstration by the Zoflora team of their commitment to supporting children and young people with autism, with 20p from each pack sold to be donated to the charity.
The two-year partnership has already seen the launch of an award-winning sensory garden at the charity’s innovative new autism centre in Staffordshire.
Helping to launch the new fragrance is the UK’s number one parenting vlogger and Sunday Times #1 Best-Selling Author, Louise Pentland.
Louise, who is famed for her online following of 8 million and best-selling fiction trilogy, Wilde, visited the Zoflora Wild Garden at the Caudwell International Children’s Centre on Wednesday 14th August to meet some of the young people who helped formulate the new fragrance before it hits the shelves later this year.
Trudi Beswick, Chief Executive of Caudwell Children, said: “Zoflora continue to play a big part in the charity’s mission to help children and families affected by autism and we are extremely grateful for their support.
The launch of the new Caudwell Children Zoflora fragrance is an exciting chapter in our partnership and we are thrilled to have the support of Louise, who as a parent also recognises the benefits this campaign can bring.”
The new Zoflora fragrance is the result of feedback gained from beneficiaries of the charity who attended a focus group at the Caudwell International Children’s Centre and selected their favourite scents which have now formed the notes of ‘Secret Garden’.
The fresh and delicate ‘Secret Garden’ combines beautiful wild flowers with citrus fruits and a musky base of precious woods, including amber, cedarwood and patchouli.
Zoflora Senior Brand Manager, Vicky Oldroyd commented, “This cause has become incredibly close to our hearts and we are delighted to unveil the new ‘Secret Garden’ fragrance back in the wonderful Wild Garden we helped create.
Through the introduction of this innovative, limited edition fragrance, we hope to drive further awareness of the amazing work that Caudwell Children undertake amongst our loyal fan base, and consequently raise more funds to help them support even more children in the future.”
Zoflora ‘Secret Garden’ is a limited edition fragrance in the 250ml range and will be available in Sainsbury’s, Asda, Tesco and Morrison’s in September.
Funds raised from the promotional pack will be used to provide practical and emotional support for disabled children through the charity, Caudwell Children.