Zoflora, the UK’s no. 1 disinfectant brand has created a bold and contemporary new look. Featuring strong use of colours and imagery, the new design characterises the fragrant appeal of each variant and distinguishes Zoflora’s unique profile in the UK’s disinfectant market with its ‘triple action’ customer promise.
‘3 in 1 Action’ offer:
i) Kills 99.9% of bacteria and viruses – including E.coli, MRSA, Salmonella, Listeria, Influenza -Type 1 (H1N1) and Respiratory Syncytial virus (RSV)*
ii) Elimination of odours
iii) Long lasting effect for all day freshness with a wide range of fragrances
New ‘3 in 1’ shelf-ready tray
The combination of bold colours and powerful ‘3 in 1’ messaging on the new shelf-ready tray create a winning ‘stand-out’ factor for Zoflora on shelf. Sarah Fozzard, Category Manager for Zoflora comments: “The new packaging creates a fresh, vibrant look for Zoflora – it reaches out to our new and loyal users with an appealing on-shelf presence and strong communication of Zoflora’s unique ‘3 in 1 Action’.
Packaging innovation
The first in a new limited edition range of fragrances to be launched by Zoflora, Apple Orchard features a tempting ‘scratch and sniff’ scent motif. Whilst encouraging customers to pick the product up off the shelf to sample the new fragrance, before they buy. Available as a 120ml concentrated antibacterial disinfectant from the start of May 2011, Apple Orchard retails at £1.32 (MSRP) until stocks last.
Featured as part of a Zoflora promotional campaign, the new packaging is supported by consumer advertising and PR, online and direct-to-consumer communications in a drive to continue growing market share. Zoflora market value is up 16.3% with volume growth of 7.4% YOY March 2011, the only disinfectant brand to increase its market share this year.
Thornton & Ross Customer Services 01484 848200
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