The delicious plant-based selection includes three dishes available at 539 Tesco Supermarkets and Express Stores nationwide 

Restaurant brand Zizzi adds three new Vegan products to its recently launched exclusive Tesco range,  based on its popular restaurant dishes.

The high-quality, flavour-packed three plant-based dishes Vegan Jackfruit Pepperoni PizzaVegan Rainbow Lasagne and Vegan Praline Brownie complete the range of 13 Zizzi retail dishes, 10 of which launched in Tesco earlier this year.

Vegan Jackfruit Pepperoni Pizza: PETA Vegan Food Award winning and a Zizzi favourite! Topped with fresh vegan mozzarella, slices of jackfruit, cherry tomatoes and hot peppers, finished with a drizzle of the signature Zizzi chilli oil.

Vegan Rainbow Lasagne: Zizzi’s plant-based take on a true family favourite! Layers of delicious pasta sheets and a vegetable rainbow of fillings  – butternut squash, red onion & beetroot and spinach. Topped with herby breadcrumbs, the rainbow lasagne shares its recipe with the popular restaurant dish which Zizzi added to its permanent menu in April following its success for Veganuary.

Vegan Praline Brownie: Zizzi’s delicious vegan dark chocolate brownie with a hazelnut praline sauce.  Packed with nuttiness with praline sauce layered through dark chocolate brownie heaven.

Rachel Hendry, Marketing Director at Zizzi, says “We are delighted to be expanding our Tesco range with our three vegan dishes. In March this year we launched a core range of products into Tesco which has already proved very popular with customers.

We’re really proud of our plant-based and flexitarian offering, the three vegan dishes we’ve developed suit all taste buds and we can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”

Research from the British Frozen Food Federation (BFFF) revealed the frozen food category has continued to outperform the overall grocery market, increasing by 14.4% in value and 11.5% in volume** The frozen category has also outperformed the fresh and chilled category in value growth – with sales equating to £7bn***

Zizzi retail manufacturing partner ESTOM Ltd, with their twenty-year association with Zizzi, were integral to bringing the project to fruition, through their expertise in the frozen food category and wide network of manufacturing partners.

Zizzi has always had distinctive innovation at its heart, with the Italian restaurant chain leading the way with its first to market trends and NPD, and its commitment to a market-leading plant-based and flexitarian offering.

The range will be rolled out in 539 Tesco and Tesco Express stores from 16th May, and will be supported in store and with social, e-mail and influencer marketing channels.

**https://www.talkingretail.com/news/industry-news/frozen-food-sales-continue-to-grow-figures-20-04-2021/

*** https://www.foodmanufacture.co.uk/Article/2021/02/15/Frozen-food-growth-to-continue-past-lockdown-BFFF-claims

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