Bottlegreen – the UK’s No.1 premium cordial1 – is bringing a refreshing new angle to its award-winning range with the launch of its latest exciting flavour. Innovative Lime & Mint combines the invigorating taste of lime with cool mint notes to deliver a taste perfectly suited to summer.
Available from May in the brand’s iconic 500ml glass bottle, the permanent new addition to the bottlegreen line-up will have an RRP of £3.75. Zesty lime infused with crushed mint leaves mixes with Cotswold spring water drawn from an on-site spring to create a flavour which takes its cues from the mojito. In line with all bottlegreen products, Lime & Mint cordial is free from artificial flavours, colours, sweeteners and preservatives.
The new flavour variant will be available from Sainsbury’s, Waitrose and Ocado.
Poured over ice and mixed with still, sparkling or soda water, bottlegreen Lime & Mint delivers an instantly recognisable taste which is set to become a consumer favourite. Once diluted, one 500ml bottle produces 30 servings. Aside from being a refreshing soft drink in its own right, a dash of Lime & Mint works perfectly as a simple cocktail ingredient and is also extremely versatile and can be used in the kitchen as an easy way to add vibrant flavour to baking recipes, or to create cupcake toppings, jellies or ice-lollies.
With lime currently the top flavour recruiter for premium cordials2 and mojito RTDs currently +23% in take home3, bottlegreen owner SHS Drinks has strong ambitions for its latest launch. Combined with green citrus’ ongoing consumer appeal in soft drinks, the popularity of mojito consumption in the on-trade, and the fact that lockdown experiences generated a 50% increase in on-trade cocktail drinkers seeking mixed drinks or cocktails at home4, SHS believes that bottlegreen is perfectly poised to benefit from recent trends.
The launch of refreshing Lime & Mint is part of a major summer 2022 push for bottlegreen which will see the brand’s biggest-ever advertising campaign. Using the new tagline ‘Add a Dash of Extraordinary’, the creative highlights bottlegreen’s ability to elevate consumers’ serve experiences through vibrant and delicious high-quality flavours. The multi-faceted programme comprises: digital 6-sheet posters, print advertising, advertorials in key magazines, paid social media ads, and campaign-themed support with key grocery customers. Specific Lime & Mint activity will appear as part of the overall brand push.
In addition to featuring in the wider campaign, Lime & Mint will also benefit from bespoke social media support – including tempting recipe inspirations – and trial-generating coupon activity in June with Sainsbury’s.
Sarah Lawson, head of marketing – softs at SHS Drinks, says: “Refreshing Lime & Mint is going to prove the perfect accompaniment to sunny days and warm evenings. We’re confident that bottlegreen’s zesty new flavour will set tastebuds tingling. 2022 is going to be a big year for the brand and our latest launch blends together flavours which echo the renowned mojito and will appeal to both lovers of high-quality soft drinks and those seeking quick and easy ways to mix their own distinctive cocktails.”
1Source: Nielsen Total Coverage, Cordial category value (£) MAT 26.03.22
2Source: Nielsen, Kantar 2021(lime flavour generated 34% of total category growth)
3Source: Nielsen Total UK RTD category value (£) MAT 26.03.22
4Source: CGA On-trade Sept 2020 – one in two consumers who previously drank cocktails in the on-trade now choosing a mixed drink or cocktail at home vs one in three choosing pre-Covid
5Great Taste award winners: 2019 x 1 flavour; 2021 x 4 flavours
6Source: Nielsen Total UK Bestselling Total Elderflower value (£) MAT to 26.03.22