3 chilled coffee SKUs launch in Sainsbury’s on 1st May 
Rodd’s, a bold new entry to the ready-to-drink iced coffee market will launch in Sainsbury’s stores nationwide from 1st May. The disruptor brand brings a refreshingly honest, genuinely chilled offer to an often homogenous, cluttered category.
Founded by UK YouTube sensations, Will Lenney (WillNE) and James Marriott, whose witty, sharp, irreverent content has built a significant, loyal Gen Z audience, Rodd’s is a challenger brand with a distinct point of view: skip the gimmicks, make iced coffee that actually tastes good.
Launching in a 250ml grab-and-go format at the introductory price of £1.70 each, the range includes three chilled, dairy-free, low sugar, on-trend variants: Cold Brew Waffle Oat Latte; Cold Brew Oat Latte and Matcha Latte with Vanilla.
“Will and I drink iced coffee constantly but we were bored of brands that look great but don’t deliver on taste.” said James Marriott, just back from his global music tour. “We wanted to make something that tastes the way you expect it to, taking flavours like Waffle that we’re seeing Stateside, with straight-forward, quality ingredients you don’t have to Google.”
“This isn’t a vanity project,” added Will Lenney. “James & I have worked on every part of this, the sourcing, the flavours, the brand. Unlike others, it isn’t rammed with sugar and it actually stays chilled every step of the way – from the moment we make it, to the moment you buy it. We’re seriously proud of what we’ve built. Quite simply, Rodd’s is the iced coffee we always wished existed. So we cracked on and launched it.”
The founders’ combined 10 million+ followers on social media, alongside James’ successful global music career, offers significant launch momentum and digital reach, but it is the product quality and marketing rhetoric that underpins its long-term potential.
Distinctive packaging will stop shoppers in their tracks
Rodd’s doesn’t just stand out for its forward thinking flavours, quality-led chilled chain and taste credentials. It makes an impact on the shelf with a matte black, 250ml bottle, featuring two mysterious eyes and little else. The eyes, simple yet striking, catch shopper’s attention immediately, creating an unmistakable brand identity. The minimalist design skips overt logos and cluttered graphics, instead embracing a bold, no-nonsense style to reinforce Rodd’s straight-talking approach. Whether placed in a chilled drinks aisle or spotted on-the-go, Rodd’s makes a statement.
A category with substantial growth potential
The UK’s RTD coffee market is expected to exceed £350m by 2026*, fuelled by further growth in plant-based formats, demand for low-sugar options, and the increasing popularity of functional drinks that offer more than just energy. As younger consumers increasingly favour iced coffee over traditional formats, it is no longer a seasonal purchase but an all year round essential for which retail should cater.
The undeniable trend for dessert-flavoured coffee shows no sign of slowing, also with matcha also continuing to lead the charge, predominantly led by the TikTok generation. Premiumisation and transparency are key drivers in this next wave, with younger shoppers seeking brands that align with their values around sourcing, sustainability, and authenticity.
With its bold, minimalist packaging and stripped-back positioning, Rodd’s stands out in an increasingly crowded fixture and delivers on this latest shopper shift, offering flavour, integrity and authenticity.
Each cold-brew variant is made with 100% arabica beans from Colombia, ethically sourced through the National Federation of Colombian Coffee Growers, where 100% of profits go directly back to farmers — a sourcing model chosen by the team for its integrity and direct impact.
Rodd’s will be available in Sainsbury’s iced coffee and flavoured milks aisle from 1st May 2025.
Rodd’s is exploring opportunities to expand its retail presence. For buyers and retail teams looking to drive growth in chilled coffee, get in touch via hello@rodds.cafe
*United Kingdom RTD Coffee Market 2024
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