Closely following the launch of limited-edition Cadbury Dairy Milk bars, which are available in seven different collectable designs to commemorate Cadbury’s 200th anniversary celebrations, the nation’s favourite chocolate brand[i] has released a new Limited Edition 360g Cadbury Dairy Milk Bar in a unique and attention-grabbing vintage-style design on front-of-pack.
This latest launch is part of a multitude of activities, promotions and celebrations for the iconic brand’s landmark anniversary in 2024. The Limited Edition 360g Cadbury Dairy Milk Bar will join the striking and nostalgic collectable bars which were launched earlier this year. This new addition nods towards Cadbury’s brand and design heritage and will enable retailers to create real excitement for shoppers in a popular format.
More information can be found at www.cadbury.co.uk. For ranging and merchandising advice, retailers can visit www.snackdisplay.co.uk.
[i] Nielsen GB, value sales, Total coverage including disc. 28.01.23
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