These are tricky times for students so WKD – the UK’s no.1 RTD– is doing its bit to ease the path of the autumn term with a series of tongue-in-cheek online competitions to provide things students don’t usually want to spend their money on: text books, food shopping, kitchen utensils. 

Under the campaign banner of Your Wish is Student Granted, WKD is offering students opportunities to win a variety of items simply by responding to social media posts. The campaign will reach over half a million students and, in typical WKD-style, prizes range from spatulas to coursebooks to the weekly grocery shop.

Alison Gray, head of alcohol marketing at brand owner SHS Drinks, says: “The autumn term isn’t panning out quite how students had hoped so we’re offering some useful prizes to help them along the way.”

1Source: Nielsen Scantrack UK Take Home RTD volume (L) MAT to 03.10.20

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