HEARTLAND Food Products Group is providing retailers and brand owners with a golden opportunity to cash in on the dynamic new “liquid water enhancers” category by providing a “one-stop shop” for all their needs.


As the company which pioneered this exciting new sector of the soft drinks market with the launch of its Go Splash brand, Heartland can provide their customers with the innovative products, packaging, designs, flavours and merchandising support they require.

Heartland is the largest manufacturer of water enhancers in Europe and the USA and Steve Foster, UK Sales Director, believes the company is the perfect partner for retailers and also for other brand owners.

“We manufacture for 95% of the retailers in the US, where water enhancer sales have exploded to create a $650 million category in the past three years,” he said. “Heartland can create premium-quality branded, private label, licensed and co-manufactured products and offers genuine innovation with a wide range of great-tasting flavours and packaging designs.”

Heartland is a trusted partner for many leading retailers and brand owners, producing quality products that lead the market in taste, function, health and value.

“We have made significant investments in our new European state-of-the-art production facility which is BRC certified and helps us to be one of the largest and most innovative manufacturers with an entrepreneurial spirit, a 100% commitment to customer service and superior speed-to-market capabilities,” said Steve Foster. “We work very closely with our partners to provide branded or private label products, flavours and packaging designs that will allow them to secure a strong presence in a dynamic new sector of the soft drinks market.”


Heartland is able to provide its customers with a range of packaging options and designs to help their private label or branded products stand out from the crowd. This includes a range of different sizes from 8ml tubes up to 560 ml packs.

Heartland can also help their partners by producing a wide range of eye-catching, merchandising units, displays and shelf extenders. Working in close association with the customer, Heartland can create displays of all sizes to successfully increase in-store impact and rate of sale.

“As an extremely innovative company which is at the forefront of new product development, we are already looking beyond water enhancers to identify and create new sectors in the UK market,” said Steve Foster. “We feel there are very exciting opportunities to extend the category to other beverages and are interested in looking at the development of products which can enhance beer, milk, tea and coffee.”

Heartland also enjoys a strong branded presence in the UK market, having pioneered the exciting new water enhancers category with the launch of its Go Splash range, which is now sold in Tesco, Asda, Boots and other leading retailers.

“Each of our pocket-sized bottles of Go Splash can flavour six litres – or around 30 glasses – of water and provides an exciting and fun new way to customise and enjoy water,” said Steve Foster. “No other brand offers such a wide range of flavours as Go Splash or such excellent value.”

With just two calories per glass and added B vitamins, the sugar-free Go Splash products are the ideal choice for healthy, on-the-go refreshment as the stylish and convenient 48ml plastic bottles are perfect for the handbag, car, sporting activities, holidays or the workplace.

Go Splash will once again benefit from a strong programme of marketing support in 2015 with viral and press advertising inviting consumers to “Enjoy water you way!” plus social media promotions and competitions.

“Whilst the success of Go Splash demonstrates our ability to develop, launch and build a leading brand, Heartland is also a one-stop shop and a perfect partner for retailers and other brand owners looking for own label, licensed or co-manufactured products,” said Steve Foster.

Trade enquiries relating to branded, private label, licensed or co-manufactured products should be directed to: Steve Foster, UK Sales Director, Heartland Food Products Group. Tel: 01243 786602, Email: steve.foster@heartlandfpg.com, Website: www.gosplash.com

Heartland Food Products Group

Steve Foster

Tel: 01243 786602

Email: steve.foster@heartlandfpg.com   


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