The UK’s leading drinkable yogurt brand for teens, YOP, is set to make a splash with the addition of a new tempting chocolate variant to its existing strawberry and raspberry range. Tapping into an indulgent flavour, the drink is positioned as a tasty yet permissible treat for busy teens.

YOP Chocolate will hit ASDA shelves from 23rd August. Available in 4x180g packs, the SKU is ideal for larger families, and is great for portion control on the go.

After the brand’s redesign last year, the new YOP Chocolate pack will appeal to teens more than ever with a modern and dynamic design that’s sure to stand out on shelf. The pack also highlights that the product contains no colouring.

Joanna Goodman, Head of Marketing, Yogurt (Northern Europe) at General Mills, said: “At YOP, teens love our nutritious and tasty fruit flavours as the ideal snack or lunchbox addition, so we’re confident they’ll enjoy our new, more indulgent chocolate variant.”

“YOP sales have increased by 12.6%, boosting household penetration by 72.6[1]%, and we’re confident that there is a huge opportunity in the months ahead for dairy drinks, both at-home or whilst on the move as the on-the-go market starts to recover.”

YOP Chocolate contains no colourings, making it every day drinkable goodness.

RRP – £2.00

[1] Kantar Worldpanel+ data to 31.05.2021

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