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This month saw YAZOO KiDS switch from plastic to more sustainable cardboard carton packaging, showcasing the recognisable Minions characters in new lunchbox-friendly, square packaging.

Sustainability is not only about environmental impact, but also about the health and wellbeing of consumers. YAZOO’s commitment to sugar reduction has removed 480 tonnes of sugar per year since 2008, and means that 100% of YAZOO products are now HFSS-compliant.

YAZOO KiDS has a completely unique no added sugar or artificial sweeteners recipe. The brand is also part of the ‘Better Health Food Scanner App’ campaign, with all flavours, including the recently approved chocolate variety, holding the ‘Good Choice’ badge – making it easier for parents to make healthier choices for their children. All the cocoa used in YAZOO KiDS Chocolate is also Rainforest Alliance approved.

Dairy drinks is a category that shows resilience in difficult times, up 15.3% in value from this time last year[1] and retaining shoppers even as other categories see an increase in switching to own label. YAZOO has seen MAT growth +3%[2] in value and is comfortably retaining its market leader position stable in the traditional flavoured drink segment.

Maren Fuhrich, Brand Manager at FrieslandCampina, said:

“Planet-first products are of ever-increasing importance to consumers and retailers alike. A recent study found that 65%[3] of the population believe that food and nutrition brands need to do more to protect the planet, a number that is only set to grow in the coming years.

“Sustainability is a key focus for us at FrieslandCampina so we’re proud to introduce the new eco-friendly cardboard carton packaging this autumn – another step along the road in our ambition to make 100% of our packaging recyclable or reusable by 2025, whilst also providing healthy nutrition to a growing population.

“Coupled with YAZOO KiDS great nutritionals and our always popular Minions tie-up, we’re confident that the new packaging will be a hit with parents and kids alike!”

YAZOO KiDS is available in Chocolate, Strawberry and Banana flavours (x3/x6 multipacks) across grocery, convenience and wholesale.

[1] IRI EPOS XLeratePlus SIG All Scan Snack Outlets, Oct 2022 MAT 52w vs year before

[2] IRI EPOS XLeratePlus SIG All Scan Snack Outlets, Oct 2022 MAT 52w vs year before

[3] Taken from FrieslandCampina Ingredients Report, FrieslandCampina Ingredients report highlights adult nutrition trends for 2022 (foodnavigator.com)

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