This month YAZOO KiDS is launching its new “Goodness they’ll wanna grab” campaign across VOD and digital.

To raise awareness of a recently revamped pack design including the rebrand to YAZOO KiDS, the “Goodness they’ll want to grab” advert shows a humorous interaction between a brother and his mischievous little sister, with the little girl using a toy digger to make-off with a bottle of YAZOO KiDS after her brother talks about how YAZOO KiDS contains no added sugar or artificial sweeteners.

The 20 second advert will appear on ITV Hub, Sky and All4 VOD platforms around flagship programmes such as Coronation Street, Dancing on Ice, The Voice and Modern Family. It will be supported with digital advertising on YouTube and Facebook and shopper marketing activation. The medium weight campaign looks set to reach at least 4,000,000 families between February to July.

Kate Allison, Marketing Manager for YAZOO UK said: “We know taste is a key driver for the category and we’re proud of how great YAZOO KiDS tastes. With no added sugar or artificial sweeteners our new campaign promotes how this is a snack kids will enjoy and make parents happy.

“YAZOO KiDS is the only milk drink on the market with this recipe and we believe innovation like this is what’s required to grow the category while sugar and childhood obesity remains high on the agenda for parents.”

YAZOO KiDS is available at all major retailers in chocolate, strawberry and banana flavour 200ml multipacks. RSP £1.60* (4-pack) and £2.40* (6-pack).

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