YAZOO is shaking up its No Added Sugar packaging with YAZOO Kids.

The number one flavoured milk drink brand[1] launches its new look this month. YAZOO Kids, which is the only flavoured milk drink of its kind. Boasting no added sugar or sweeteners, offers clear guidance for parents who are looking for a healthy and nutritious snack for their children throughout the day.

While the recipe remains the same, the new packaging now highlights the goodness of milk as well as the delicious flavours. The redesign calls out the benefits to mums and dads including being a great source of calcium, protein and containing Vitamin B2.

Every bottle has fun illustrations of strawberries, bananas and chunks of chocolate to ensure stand out on shelf.

Richard Duplock, Marketing Manager at YAZOO said: “Children are already enjoying YAZOO – it’s a £2.9m brand. Now with the new packaging and name we’ll be helping more parents recognise what a great snack it is, at less than 100 calories per 200ml bottle. YAZOO Kids has been created using clever technology to include only the sugars naturally found in milk.

“YAZOO Kids is great for children on the inside, but now it’s great for parents on the outside too. We know that health is high on family’s agenda, so we’ve redesigned our packaging to give shoppers peace of mind. We’re also expecting to introduce new consumers to the category with this product, so that more people can enjoy the great taste of YAZOO.”

YAZOO Kids will be available at major retailers in 200ml multipacks and independent retailers, wholesalers and the foodservice sector in 200ml single serve format, with the rsp £1.60* (4-pack) and £2.40* (6-pack).

[1] IRI SIG Snack Outlets, Flavoured Milk, Value sales 52 we 03.02.18

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