The UK’s number one traditional flavoured milk[1] brand, YAZOO, has brought back its 2-4-1 Merlin Group on-pack promotion for the second year in a row, in time for the long-awaited reopening of its attractions.

Available until the park season ends in November 2021 across its permanent and Limited-Edition Jaffalicious Choc-Orange flavours in individual and sharing size formats, the popular promotion sits front and centre on-pack to draw attention and standout on shelf.

Kate Allison, YAZOO Marketing Manager at FrieslandCampina, said: “Everyone is eager to get back to doing the things they love, and this definitely includes experiences. The decision to partner up again with the Merlin Group is an exciting one for us, and it’s really rewarding to be one of the brands offering consumers this promotion. As a market leader in flavoured milk, we know that YAZOO performs well so we’re confident that the added promotion will drive even more sales for stores this year.”

[1] IRI Infoscan, Total Market, Volume Sales, Flavoured Milk, 52 w/e 5 Dec, 20

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