- Wotsits will be on screen this September with a playful new advert for its latest launch – Wotsits Giants – featuring the tagline ‘Because size matters…when it comes to snacks’
- The range will be rolling out to most major retailers this September, after delivering large sales earlier this year in select retailers
- The media campaign aims to drive sales further by maximising awareness of new Wotsits Giants, which are twice the size of normal Wotsits available in big 130g sharing bags
Wotsits will be returning to the nation’s screens this September, with a new, tongue-in-cheek advert focused on its latest launch, Wotsits Giants.
Will Robinson, Walkers Snacks Marketing Lead at PepsiCo, comments: “With new Wotsits Giants being twice the size of regular Wotsits, we wanted to produce a campaign that playfully communicates the uniqueness of this delicious new snack, using the tagline ‘Because size matters… when it comes to snacks.
“Shoppers responded really well to the initial launch into select retail partners earlier this year, helping to grow the Wotsits brand (+45% YTD1). Following outstanding growth of the sharing segment (+15% RSV in the latest 12 weeks), the wider rollout of Wotsits Giants comes at a great time for the trade. Our fun new above the line campaign will be live for six weeks and will be sure to drive awareness nationwide and even greater sales for our retail partners.”
Wotsits Giants are available in the much-loved Really Cheesy and Flamin’ Hot flavours, in a sharing bag format [130g]. They will be available in all major retailers from September.
Advert Link: https://youtu.be/K0e2Gs2xCmk
 Nielsen Scantrack, Sharing Segment Growth YOY, August 2020