The innovative E-flute, corrugated container has been awarded the highest International packaging tribute with a 2011 World Packaging Organisation, WorldStar award, in the Household category. This follows the success of Smurfit Kappa’s ‘Sticks-Like’ pack at the 2011 Starpack Awards and 2010 UK Packaging Awards.
Entries from 56 worldwide awards, representing 42 member countries of the World Packaging Organisation qualified for consideration in the 2011 WorldStars, which are only presented to those packages that have already won recognition in qualifying national competitions.
WorldStar awards are made on the judges’ consensus that the pack is the most superior entry in its own right, and displayed the best execution and innovation in its category.
The clever ‘Sticks-Like’ promotional pack consists of a one-piece, wraparound blank, holding three 290ml cartridges of Evo-Stik ‘Sticks-Like’ all weather adhesive. The packaging was designed to be equally as tough as the trade-only, high performance adhesive it holds. It has reversible spring tabs at each pack end and secure, grip-point hand holes on the pack sides, to prevent the heavy weight contents spilling out at the point of purchase.
This simple solution is not only successful, but economical and sustainable as well. The single-piece pack replaces a traditional five-piece solution to triple pack promotions. Constructed from FSC certified, recyclable board, the pack offers a clear and uncluttered branding area for on-shelf recognition and promotional messages.
Another Starpack and Worldstar success for Smurfit Kappa was in the beverages category with the Bag In Box – PouchUp®, being used by Manchester Drinks to package cocktails. A lightweight, free-standing pouch concept for beverages, PouchUp® does not require a secondary outer box. It has a dispensing tap, which extends the life of drinks after opening, a 100% printed surface for branding and a carbon footprint of just 20% of a traditional glass container.
The awards burnish Smurfit Kappa’s continuing successes in 2011, and confirm its place at the pinnacle of packaging innovation in the UK.
Clive Bowers, Smurfit Kappa UK Corrugated CEO, explains Smurfit Kappa’s secret for continuing success; “2011 has been an outstanding year for us in terms of award wins, environmental achievements, innovations and investments. We have continued to develop award-winning packaging solutions for ‘blue-chip’ brands and have enjoyed major successes at all of the key industry awards, culminating in these WorldStar Awards. However, most importantly, we have earned a reputation for helping brand owners increase the performance of their products by living in our customers’ world and using our packaging knowledge to develop practical solutions to suit their needs”.
Smurfit Kappa UK
Khalsa Hughes, UK Marketing Manager
Mobile: +44 (0)7894 885 345