London craft beer brand Wolfpack, founded by former Saracens and international rugby teammates Alistair Hargreaves and Chris Wyles, has secured its first national off-trade listing with Morrisons – a major milestone following a decade of on-trade momentum.
From this week, Wolfpack Arctic Pilsner (4.0% ABV) and Wolfpack Sesh IPA (3.4% ABV) will roll out in over 142 and 130 Morrisons stores nationwide respectively, as well as online. Both beers are brewed under licence by Keystone Brewing Group at its award-winning facilities in the Midlands and Yorkshire.
Sesh IPA is a hazy, juicy, sessionable IPA – light, citrusy and designed for easy drinking. Arctic Pilsner offers a crisp, clean finish and has already built a loyal following across the on-trade for its refreshing profile.
Originally launched in 2014, Wolfpack has built a cult following through its three London taprooms (Fulham, West Hampstead and Queen’s Park) and a growing footprint across UK pubs. More than five million pints have been sold to date.
Alistair Hargreaves, Co-Founder of Wolfpack, commented: “Working with Morrisons has been a genuine pleasure – the team there has shown real appetite for innovation in the beer aisle – backing new, purpose-driven brands that resonate with drinkers.
“We’re proud to be reaching more fridges, more fans and more corners of the country.”
Wolfpack’s move into retail is built around expanding access to quality, modern craft beers, with a focus on community, connection and the moments that bring people together.
The beers are brewed under licence by Keystone Brewing Group, which now serves as the brewer and exclusive distributor for the Wolfpack range across both on- and off-trade. Keystone is also the brand’s sole supplier for all Wolfpack-owned venues.
For more information or stocking enquiries, visit: https://wolfpacklager.shop/pages/contact.
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