When the lights draw in and evenings in by the fire become more attractive, family meals at home and get-togethers with friends at the weekend fill the diary, Black Tower is the perfect partner to “easy ends the day”.
Now to celebrate the winter season Black Tower is introducing a new special pack featuring a winter wonderland scene on Black Tower Fruity White, the UK’s favourite Black Tower wine.
Black Tower’s limited edition bottle designs have become a huge favourite with the market and drive additional sales. Consumers enjoy the sense of fun and occasion and these unique limited editions have become synonymous with the UK’s No.1 German wine brand. The limited edition increases brand awareness, shelf standout and the fun and creative designs are appealing to consumers for almost every occasion.
Black Tower’s ‘winter wonderland’ limited edition will be available to be on shelf from November as the festive season really begins to get underway. In addition to the unique high shelf stand out, there is an exciting consumer competition giving the winner a memorable weekend for 2 at the Ice hotel in Sweden. 10 lucky runners up will also receive a case of Black Tower.
The limited edition winter wonderland bottle design will be available on Black Tower Fruity White, which is a deliciously smooth wine full of fresh fruit flavours of pineapple and ripe mango. Wonderfully easy to drink, it is equally enjoyable served chilled, on its own, or with a variety of food – anytime, any occasion.
Black Tower attracts more Facebook fans
The UK’s No.1 German wine brand Black Tower now has well over 20,000 fans on Facebook. With great competitions and fun content the Black Tower Facebook page has become a regular place to visit for a fast growing number of consumers. With new content every day, Black Tower is one of the most successful wines brands on social media.
Black Tower on Facebook has become the prefect channel to announce new promotions that tie in with the pack activity and the dynamic of the brand on shelf. With content about new limited editions of Black Tower and unique sponsored events, Facebook is the ideal media for consumers to directly engage with the Black Tower brand and is proving hugely popular and successful.
Visiting Black Tower on Facebook and directly engaging with the brand is the perfect encouragement to look out for Black Tower in store.
With increasingly comprehensive marketing activity including a major magazine campaign, product placement in one of the top entertaining films of the year, social media and event sponsorship, Black Tower is the brand growing its awareness, its attraction and its volume. Along with Pink and White Bubbly and B by Black Tower, it is the must-stock range to maximise rate of sale and turnover.