To celebrate the winter season Black Tower is introducing a new special pack featuring a winter wonderland scene on Black Tower Fruity White, the UK’s favourite Black Tower wine.

BT-Winter-Sleeve-2014Black Tower’s limited edition bottle designs have become a huge favourite with the market and drive additional sales. Consumers enjoy the sense of fun and occasion and these unique limited editions have become synonymous with the UK’s No.1 wine brand from Germany. The limited edition increases brand awareness, shelf standout and the fun and creative designs are appealing to consumers for almost every occasion.

Black Tower’s ‘winter wonderland’ limited edition will be available to be on shelf from November as the festive season really begins to get underway. In addition to the unique high shelf stand out, there is an exciting consumer competition giving the winner a memorable weekend for 2 at the Ice Hotel in Sweden. 10 lucky runners up will also receive a case of Black Tower.

Black Tower Fruity White is a deliciously smooth wine full of fresh fruit flavours of pineapple and ripe mango. Wonderfully easy to drink, it is equally enjoyable served chilled, on its own, or with a variety of food – anytime, any occasion.

B by Black Tower – the power of low alcohol on your shelf

The low alcohol wine category continues to show remarkable growth. Younger women especially are choosing to combine their healthy lifestyle with a choice of wine that delivers on taste and flavour, but has the benefit of being 5.5% abv.

B by Black Tower is one of the wines leading the change for lighter wines that still deliver great taste and quality. The Black Tower winemakers use their years of experience and skill to produce a wine which achieves excellent consumer response and has become a firm favourite with a growing younger audience.

B by Black Tower is available in a white, rose and red wine and is presented in a uniquely designed bottle with the high impact floral cap. Now one of the UK’s best performing low alcohol wines, B by Black Tower benefits from lower tax costs and therefore in terms of value and quality, it is the new wine of choice for a growing target audience of young female consumers.

On shelf B by Black Tower has great stand out and will get you customers coming back to ask for more.

Reh Kendermann   

Black Tower

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