Shoppers can make Christmas dinner for 12 people completely free by switching to Aldi for one week

  • Aldi takes the Which? Cheapest Supermarket crown for the 11th consecutive month, with savings of up to £27.69 compared to Waitrose
  • Shoppers can use those savings to make Christmas dinner for 12 people [1] 

Research by consumer group Which? has found that Aldi was the cheapest supermarket for a basket of 65 items in September with a total price of £102.68, coming in a whopping £27.69 cheaper than the most expensive supermarket, Waitrose. That’s enough to buy enough Christmas dinner ingredients from Aldi to feed at least 12 people for Christmas dinner. 

The news comes as Aldi’s Christmas range has started to land in stores, with turkeys, mince pies and festive party food all now available to buy. 

Shoppers can also save by switching from Lidl, Tesco and Sainsbury’s – even with their loyalty card prices factored in. In fact, Aldi is £10.28 cheaper than Tesco Clubcard and £11.11 cheaper than Sainsbury’s Nectar prices. 

This is the 11th consecutive month Aldi has been the cheapest supermarket. The full results are below: 

Retailer

Average price for 65 items

Aldi

£102.68

Lidl

£103.86

Asda

£112.19

Tesco Clubcard

£112.96

Tesco without Clubcard

£113.35

Sainsbury’s Nectar

£113.79

Morrisons

£119.18

Sainsbury’s without Nectar

£119.19

Ocado

£125.16

Waitrose

£130.37

Julie Ashfield, Managing Director of Buying at Aldi UK, said: “Shoppers are already thinking ahead to Christmas and how they can afford a great festive season without breaking the bank. It’s reassuring that switching to Aldi will help shoppers save for the big day. 

“We have always said that other supermarkets can try to match us on quality or price, but never both. The Which? results confirms the only place shoppers can get Aldi prices and high quality products is at Aldi.”

[1] Calculation based on £27.69 saving per week based on a Which? basket divided by 2023 prices of £2.25 per person for a Christmas dinner for 6. 2024 retails are to be confirmed.

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