The UK plant-based market is growing rapidly not least because of the Covid-19 pandemic. It has accelerated the debate about our relationship with the environment. According to Globaldata, 42% of people who are now vegan made the switch in the last two years and millions of non-vegans are introducing plant-based meals into their weekly diet.

By Lisa Fox, Founder and Director of Promote Vegan.

The Vegan Society’s Vegan Trademark is the industry ‘gold standard,’ so that when shoppers see the logo they can be sure the food or drink product has been verified as being vegan in all its ingredients and throughout its manufacture.

Interest in registering products for this trademark has recently surged which is why The Vegan Society appointed Promote Vegan as the sole, official UK agents to help manufacturers plan and prepare their applications. It is not a complicated process but it is a thorough one and usually takes two months, depending on the complexity of the product.

What are the benefits?

Feedback from well-known food companies is overwhelmingly positive. Typical is this: “It’s the best authority, a trusted mark. It’s all about making sure that we’re giving complete confidence to consumers.”

Manufacturers also think it’s a clear signpost for any shoppers confused by shelves and chill cabinets full of labels like ‘vegan’, ‘free-from’, ‘wheat-free’, ‘dairy-free’ or combinations of these. Furthermore, retailers that carry a wide range of independently verified vegan products become a trusted destination for plant-based shopping, valued by consumers as modern and sustainable.

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