Whitworths, the UK leader in dried fruits, nuts and seeds, is expanding its range with three exciting product launches to meet a number of consumer needs.
Dried fruit and nut ‘Treat Mixes’ is the first to launch and will offer consumers a hint of indulgence, with the addition of milk and white chocolate pieces alongside dried fruit and nuts in three classic, on-trend flavour combinations. Giving consumers a balance of goodness and indulgence, the Treat Mixes are a deliciously good little treat to share.
At £2 per pack available in Asda now, the full range includes:
- Chocolate Biscuit & Hazelnuts
- Chocolate & Caramel Peanuts
- White Chocolate & Apple
Whitworths’ second NPD launch is the Lunchbox Snacking Packs; perfectly portioned snacks that contain a mix of Whitworths’ best-selling dried fruit and nuts. The snack packs, that come as a multipack, are perfect for lunchboxes offering a single serve of all-natural ingredients providing consumers with a convenient snack that can be enjoyed on the go.
At £2 per pack available in Tesco early July, the full range includes:
- Apricot Slices
- Mixed Nuts
- Peanuts & Raisins
- Cashew Nuts
- Berries & Almonds
The Whitworths Raisin Tub is the final product to launch and is packed full of Californian sourced, juicy raisins that can be used for anything from snacking to baking. The 100% recyclable and reusable tub will offer a unique format for consumers looking to snack, share or bake with Whitworth’s quality raisins. Available in Tesco stores from early September, each 400g retails at £3.
Phil Gowland, Commercial Director at Whitworths, comments: “We’re using our consumer insight model to make sure we’re creating NPD that suits our customer base and the category. The three new ranges show off our new recyclable packaging and will also be available on our new online shop, as well as in retailers. ‘The ‘Treat Mix’ range is new to the category as no brand is currently owning the space that this product is catering to; consumers who are looking for a snack that is a bit healthier but still a little bit of a treat. Our new Lunchbox Snacking range takes inspiration from the proven formula of the Whitworths shots and other best sellers