- Dried Fruit, nuts and seeds market leader, Whitworths, invests in two new snacking ranges to attract younger consumers to the category & deliver on consumers taste expectations
- Whitworths Gastro range of mixed nuts will be available to purchase from late 2022/early 2023 (RRP: £2.30 per 120g pack)
- Whitworths Fusions range of tropical dried fruits is available to purchase in Tesco stores from early September (RRP: £2.10 per 75-80g pack)
Whitworths is making healthier snacking even tastier with the launch of its Gastro Nuts and Fusions ranges. Both ranges have been designed to attract a new, younger consumer to the healthier snacking category, and combine the brand’s expertise of sourcing and processing the best quality dried fruit and nut products, with the introduction of amazing natural flavours to boost their appeal.
The Whitworths Gastro Nuts range is gastro-inspired flavoured mixed nuts that are baked not fried to seal in flavour and minimise the introduction of unnecessary oils and salts to create a healthier proposition that really delivers on taste. All packs are recyclable and resealable and SKUs in the range include Sea Salt & Chardonnay Vinegar, Mature Cheddar & Red Onion Chutney, Jalepeno & Lime and Smokey Maple Bacon. Stockists are to be confirmed in late 2022/early 2023 (RRP: £2.30 per 120g pack).
Whitworths Fusions range is a mouth-watering selection of tropical dried fruits infused with 100% natural complementary flavours. The range has been designed for younger consumers seeking healthier snacks that don’t compromise on taste. All packs are recyclable and resealable and SKUs in the range include Coconut Flavoured Pineapple, Strawberry Flavoured Mango and Watermelon Flavoured Papaya, all of which are available to purchase in Tesco stores from early September (RRP: £2.10 per 75-80g pack)
Whitworths Commercial Director, Phil Gowland comments: “Our new Gastro and Fusions NPDs have been designed to not only deliver on the high taste expectations of consumers but also with health, economic and climate targets in mind. We know that significant changes need to be made to the nation’s eating habits for the future of our planet – and things like eating more fruit and vegetables, consuming more fibre and alternative proteins are essential.
We’re hoping that these new ranges will reach new consumers, in new eating occasions to help everyone eat a little healthier every day.”
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