Two customer-favourite gins now available in can format in Sainsbury’s, Morrisons & Amazon
Halewood Artisanal Spirits has expanded its UK portfolio with the launch of two premium ready-to-drink (RTD) products from its Whitley Neill gin brand. Two flavours are available – Rhubarb & Ginger Gin with Ginger Ale, and Yuzu & White Strawberry Gin with Lemonade – marking the brand’s first move into RTDs.
Both flavours are available as single 250ml cans (RRP £3.25) and 12-can multipacks for trade. Whitley Neill Rhubarb & Ginger gin with Ginger Ale is stocked at circa 130 Sainsbury’s stores across the UK, while both flavours can be found at Morrisons, Amazon and The Drop Store, with on-trade listings to follow imminently. At 8.3% ABV, compared to the typical 5% ABV of many RTD gins, each 250ml can delivers a double shot (50ml) of Whitley Neill gin.
The Japanese Yuzu and White Strawberry gin variation offers a bright, aromatic yuzu citrus taste, leading into a delicate white strawberry sweetness, with a clean and refreshing finish. The Rhubarb & Ginger gin variation delivers tangy rhubarb and warming ginger spice, coming together in a crisp, refreshing ginger ale finish.
RTDs are one of the few alcohol categories in growth (IWSR data*), with consumers drinking not only more frequently but also widening their purchase channels and occasions. In the UK, 41% of consumers now shop in the RTD category, making it one of the most exciting and accessible spaces in the UK drinks industry (Attest**).
James Stocker, Sales & Marketing Director at Halewood Artisanal Spirits, says: “Whitley Neill has always been about bringing exceptional flavours to the world, and RTDs are a natural next step. They give both loyal fans and new customers an easy, high quality way to enjoy our gins, wherever they are. With summer around the corner, this is the perfect time to launch – there are so many occasions where it’s easier to grab a canned drink than mix your own.
“RTDs have transformed the way people drink and the category is one of the strongest growth stories in UK drinks right now. We’re committed to building this out as a serious part of our portfolio, with more flavours to come.”
The Whitley Neill RTDs join an existing range of Whitley Neill gins, including consumer favourites such as Distiller’s Cut London Dry Gin, Rhubarb & Ginger, Blood Orange and Raspberry. The range also includes three alcohol-free expressions – Japanese Yuzu & White Strawberry, Raspberry, and Rhubarb & Ginger.
Whitley Neill Rhubarb & Ginger with Ginger Ale, and Yuzu & White Strawberry with Lemonade are available now in Sainsbury’s, Morrisons, Amazon and The Drop Store, RRP £3.25 for 250ml cans.
*https://www.theiwsr.com/insight/dynamic-rtds-a-beacon-of-hope-for-beverage-alcohol/
**https://www.askattest.com/blog/research/whats-driving-growth-in-ready-to-drink-alcohol
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