Westons Cider, the fastest growing top five cider maker in the UK[1], has announced an on-pack promotion for its well-established Stowford Press range across the off-trade. The ‘Stowford Press Big Night In’ competition will help drive profits for retailers throughout autumn and winter.
Stowford Press has experienced huge success in both grocery and convenience channels, growing 45.5% YOY to reach a value of £10.1M[2]. In light of this sustained consumer demand, the ‘Stowford Press Big Night In’ promotion offers retailers a substantial opportunity to capitalise on the brand’s momentum during the rugby world cup, Halloween and the festive period.
Rolling out from August the promotion will run until March 2024 across Stowford Press Apple Cider ten and four-packs, as well as the new Stowford Press Low Alcohol cans offering retailers an extended window to boost sales. Valued at £2,000, the winning prize includes everything for a celebratory night in with friends, all accompanied by Stowford Press.
To further support the campaign, Westons Cider is also running an extensive OOH campaign across 695 sites close to key retailers from the end of August.
“Stowford Press is seeing phenomenal success and is now worth over £110M across the on and off trade in the UK[3]. This competition offers retailers a fantastic opportunity to make the most of consumer excitement as cider season extends its charm beyond the summer months,” says Sally McKinnon, Head of Marketing at Westons Cider.
“Our classic apple cider has long been a favourite amongst consumers, while our low alcohol cans launched earlier this year and are already proving popular. As the nights draw in, many shoppers will look forward to hosting evenings packed with entertainment and fun with friends and family – accompanied by a healthy dose of competition and, of course, toasting with their favourite cider.”
To be in with a chance of winning, shoppers simply enter the promotional code from the packs on the Westons website. The grand prize includes a Smart TV, Speaker Bar, PS5 Console and game, Wireless Speaker, £250 supermarket or takeaway voucher, a 12-month TV streaming subscription along with branded pint glasses to accompany a pack of refreshing Stowford Press cider.
Consumers will also have ten extra chances to win a supermarket or takeaway voucher worth £100 to enjoy along with a Stowford Press cider during the promotional period.
Run by the fourth generation of the Weston family, Stowford Press – based in Herefordshire – also produces brands Henry Westons, Old Rosie, Rosie’s Pig and distributes Veltins German Pilsener in the UK.
[1] Circana Infoscan 52w/e 15th July 2023
[2] Circana Infoscan 52w/e 15th July 2023
[3] £110.2M – Circana Infoscan 52w/e 15th July 2023 and CGA MAT 17/06/23
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