Welch’s launch Purple Grape & Banana and Purple Grape & Wild Berry smoothies. The competitive smoothie market is welcoming a new contender as Welch’s, makers of Purple Grape Juice, launch their first two smoothie varieties. Purple Grape & Banana and Purple Grape & Wild Berry smoothies are going on sale in Tesco and Asda stores to extend consumer choice in the increasingly popular purple grape range.
Welch’s flagship Purple Grape Juice brand enjoyed a major boost when it was ranked top in an independent study by the University of Glasgow which measured the UK’s 13 most popular fruit juices and juice drinks on overall antioxidant power and range of polyphenols. Recent TV advertising with the striking contortionist campaign has further increased consumer awareness of Purple Grape and its antioxidant credentials.
The new smoothies benefit from the antioxidant properties of Welch’s Purple Grape Juice and also count as one of your five daily recommended portions fruit and vegetables. A recent survey found that less than one in five consumers is getting their 5-a-day and these new smoothies can provide you with one of those portions.
With the growing number of studies extolling the virtues of a diet high in antioxidants Welch’s hope that these new blends will meet increasing consumer demand for nutritious products and be competitive in the existing smoothie market.
Commenting on the expanding Welch’s portfolio, Paul Nicholls Marketing Director of Gerber Juice says: “We’re delighted that the Welch’s name and product range continues to grow in the UK. This latest launch is new territory for us but we’re confident that the unique flavours we’re offering will see us thrive into 2009 and beyond.”
Welch’s new Purple Grape & Banana and Purple Grape & Wild Berry smoothies are both 100 per cent pure fruit and are now available in the chilled section of supermarkets and R.R.P £2.99 per litre.
Gerber Juice Company Ltd
Tel: 01278 441600