Total low calorie is an important category growing at +3.8% year on year yet the Weight Watchers® UK brand is currently growing at +7% year on year, almost double the growth of the total UK low calorie market.*
Weight Watchers is the largest brand and beacon of low calorie. The value of Weight Watchers UK is worth over GBP 218 million. Weight Watchers this year launched an exciting marketing initiative for 2012 including a GBP 28 million advertising investment to drive brand reappraisal, representing a huge opportunity to drive growth in the category and prompt weight of purchase amongst health conscious consumers.
Comments Richard Jones, managing director Reh Kendermann (UK) Ltd: “Reh Kendermann GmbH is exclusively licensed to produce Weight Watchers Wines, which are the only wine range to include Weight Watchers ProPoints® values on the label. Weight Watchers Wines benefit from the massive Weight Watchers brand support campaign, reaching target consumers throughout the media spectrum and at point of sale. No other wine brand entering the low calorie sector is able to provide this level of support to the trade.
“Both consumer recognition throughout the UK of the Weight Watchers brand across the grocery sector with 98.5% market penetration*, and the quality of the Weight Watchers Wines means that retailers need to ensure that they provide key shelf positions to benefit fully from the power of Weight Watchers brand in the wine aisle, too, ”adds Richard Jones.
Weight Watchers Wines range of appealing, natural, full of fruit flavour wines have 8.5% abv and each have a ProPoint value of 2 per 125ml glass. Available in 75cl and 18.7cl pack formats.
*(source Kantar World Panel 52 w/e 4/9/11)
Reh Kendermann (UK) Ltd
Tel: 01295 261144