046-walk-ww-oaty-biscuits-g.jpgWeight Watchers is launching a healthy range of sweet Oaty Biscuits, made from oat flour and other wholesome ingredients such as sunflower seeds, pumpkins seeds, blueberries and cranberries. Manufactured under licence for Weight Watchers by Walkers Shortbread Ltd, they feature some of the most inspiring and nutritious ingredient pairings that will bring a refreshing change to the biscuit market in 2008.

With three varieties in the range: Mixed Seed & Honey, Cranberry & Sunflower and Blueberry & Vanilla, they provide a healthier alternative to cereal and confectionery bars and are perfect for meeting the needs of health conscious individuals with busy lifestyles. They’re ideal for eating at breakfast time, on the go, and as a nutritious snack at work or at home.

Each box of new Oaty Biscuits contains eight individually wrapped biscuits, with a Weight Watchers POINTS® value of just 11/2. They’re the perfect choice for anyone following a calorie controlled diet or looking to lead a healthier lifestyle.

As with all Weight Watchers cookies and biscuits, the range is free from hydrogenated vegetable oils, artificial colourings or flavourings and Genetically Modified Organisms.

The healthy biscuit sector now represents 20.4% of the biscuit market, and is worth £377m (source: Key Note), overtaking chocolate biscuit bars as the biggest segment.

Weight Watchers is now the 14th biggest grocery brand in the UK, worth £271m with sales up by 14.7% year on year to March 2008 (source: TNS Superpanel). Brand awareness amongst women in the UK is a staggering 96%.

Weight Watchers Oaty Biscuit range is available now, with an RRP of £1.49 for a pack of eight.

For further information regarding the Oaty Biscuits or any of the Weight Watchers Cookies and Biscuits range contact the manufacturers, Walkers Shortbread Ltd, on 01340 871555.

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