Weetabix is supporting Asda’s Tickled Pink initiative by giving Weetabix Original’s distinctive yellow box an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack appears at the front of Asda stores nationwide throughout October to celebrate Breast Cancer Awareness Month. Asda and Weetabix are supporting the campaign with bespoke activations and radio adverts in store, online and on social media.

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