Warrior® has announced its bestselling range of sports nutrition products will now be available in Morrisons petrol filling stations throughout the UK. As part of the new deal, over 320 Morrisons forecourt sites will list six flavours of the award-winning Warrior® CRUNCH bars including White Chocolate and Cookies Dough.
This partnership is yet another achievement for the brand, owned by KBF Enterprises®, as it continues to expand its offering and secure new retail listings both in the UK and internationally, catering to the growing demand for affordable healthy snacking products.
The listing in Morrisons petrol stations follows record sales for the Warrior® range, which was introduced to Morrisons stores in 2024. The brand has fast become a firm favourite amongst its customers due to its superior taste, nutritional content, and affordability.
This expansion follows a string of successes for the brand in forecourts, through a partnership with Motor Fuel Group (MFG), the UK’s largest independent forecourt operator which saw the Warrior® range launch in Londis last year.
Kieran Fisher, Founder of KBF Enterprises® and Warrior® comments: “We are incredibly proud of the growth of the Warrior® range across the forecourt space and this latest listing is no exception.
“Our products are proven to drive growth in convenience and are now available in thousands of forecourt locations throughout the UK, as consumers are increasingly on the lookout for ways to refuel their bodies with healthy and nutritious snacks while they’re refuelling their vehicles.
“We are deeply committed to improving the quality of snacking options available and offering healthier alternatives to grab-and-go foods. Warrior ® bars are the ultimate in healthy convenience food and we’re pleased to offer Morrisons shoppers a great way to top up on protein and nutrients while on the go.”
KBF Enterprises® enjoyed record breaking sales in 2024, thanks to continued product innovation, the acquisition of new retail partners, the growth of its e-commerce offering and the launch of Warrior® in new territories.
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