Walkers unveils seasonal packaging and limited-edition flavour for Easter

Walkers Sensations is helping retailers tap into the Easter occasion by bringing back Slow-Roasted Pork & Apple Sauce as a limited-edition flavour in time for Easter, available across grocery channels from 3^rd March. This limited edition flavour previously delivered £1.1m RSV in 2022[1], highlighting its strong consumer appeal. Alongside it, Walkers Sensations Thai Sweet Chilli 150g will feature an exclusive Easter edition pack design, offering retailers a prime opportunity to drive sales during the seasonal period.

Easter saw its second-largest weekly sales increase in 2024[2]. Walkers Sensations is tapping into Easter celebrations by launching a flavour synonymous with roast dinners. This limited-edition Slow-Roasted Pork & Apple Sauce flavour caters to the growing popularity of meaty flavours in the crisp category[3]. The distinctive flavour of succulent pork with a sweet hint of apple will capture the attention of those looking to elevate their Easter experience with a premium snack for sharing occasions at home. It offers a flavour that has already been proven to excite shoppers, from a brand they trust to deliver on great quality.

The new pack design for Walkers Sensations Thai Sweet Chilli 150g will further add to the brand’s visibility during the seasonal period, ensuring that Walkers Sensations is front and centre when it comes to special occasions this Easter. Both Sensations Thai Sweet Chilli and Sensations Slow Roasted Pork & Apple Sauce flavours are non-HFSS, meaning they can be used in seasonal displays at the front of the store or other high footfall areas.

Wayne Newton, Senior Marketing at Walkers comments: “Walkers Sensations has always been about delivering a premium snacking experience and the limited-edition Slow-Roasted Pork & Apple Sauce flavour will give people looking for a delicious snack an unrivalled taste experience. Easter is a crucial opportunity for retailers to be driving their savoury snacking sales. During this time, shoppers look for extra special snacking options that will elevate special occasions, such as limited-edition flavours & pack designs.

“Retailers will benefit from a product offering that has already been a hit with consumers and captures the spirit of the season, driving excitement from a brand that consumers know and love.”

The limited-edition Walkers Sensations Slow-Roasted Pork & Apple Sauce and Easter edition Thai Sweet Chilli flavour packs will be available across the grocery channel from 3^rd March. Both variants are available in 150g packs. Retailers can be assured that these products will cater to a range of snacking occasions, from family gatherings to Easter celebrations.