Walkers Sensations seeks to elevate evenings in with new Naan Chips

Walkers’ premium crisps range – Sensations – is spicing up evenings in as it expands its range of snacks inspired by world cuisines to launch new Sensations Naan Chips, crunchy baked snacks bursting with evocative Indian flavours. The launch meets the demand for consumers who are looking to try new flavours and textures to elevate their evening snacking moments. Inspired by the tastes of India, the new range will roll into grocery from 7^th March and will be available in two flavours: Garlic & Herb and Lime Pickle.

The crunchy snack is suitable for being enjoyed on its own, with dips, or in place of a traditional naan bread alongside homecooked or takeaway Indian meals.

Karina Stoltz, Sensations Senior Brand Manager at Walkers, comments: “Evening meal occasions offer a huge opportunity as consumers are continuing to search for simple but creative ways to make meals an extra-ordinary experience. We know that snacks are the perfect accessory to elevate evenings in, and with Indian cuisine the second largest world cuisine[1], Sensations Naan Chips are perfectly positioned to satisfy this shopper demand.

“With two delicious and unique flavours on offer, our Sensations Naan Chips will not only bring a new twist to the premium snacking segment, but they will also deliver an exciting new taste experience to make nights in and sharing occasions with friends even more special.”

The line-up is the first snacks innovation from Sensations since 2019, who are renowned for bold flavours and exciting textures. The launch of Naan Chips also seeks to build on the success of the brand’s Poppadom range, one of its most successful innovations to date which has doubled in size since 2017 and still continues to grow[2].

Sensations Naan Chips will be available from 7^th March 2022, rolling out in a 150g sharing bag format with an RRP of £2. The launch will be supported in-store.

[1] Kantar Worldpanel Usage Data l 52 w/e September 2020 | Total Dishes (All Occasions)

[2] Nielsen Sensations Poppadoms MAT TY Value Sales %, FY 2017 to FY 2021