The brand behind the nation’s bestselling Thai Sweet Chilli crisp[1], Walkers Sensations, is expanding its iconic range with two standout new releases: Thai Sweet Chilli Poppadoms and Thai Sweet Chilli Wavy Cut. Putting flavour front and centre, the new editions also unveil a bold new look for Sensations, combining a refreshed Walkers logo with vibrant ingredient imagery and a modern take on the brand’s iconic swoosh.
With sales more than two times larger than all other sweet chilli flavours combined[2], Walkers Sensations Thai Sweet Chilli has cemented its position as the UK’s leading sweet chilli crisp[3]. The category-defining SKU remains a powerhouse for the brand, ranking number one across both crisps and nuts[4]. Alongside this, Walkers Sensations Poppadoms remain the third top performer within the brand’s portfolio[5]. As a result, by expanding the flavour into new formats, the brand is giving shoppers more ways to enjoy a long-standing favourite, while helping retailers drive trial, boost repeat purchase and unlock incremental growth in premium sharing.
The new Thai Sweet Chilli Wavy Cut introduces a brand-new texture experience to the Walkers Sensations portfolio. Delivering extra crunch in every bite, the innovation combines the great flavour and premium feel shoppers expect from the brand, with an elevated eating experience.
Wayne Newton, Senior Marketing Director at PepsiCo, comments, “We know that Sensations Thai Sweet Chilli has become a true icon of the premium sharing occasion. This meant that expanding it into our successful Poppadoms range, and introducing an all-new Wavy Cut variant, was the natural next step in building on this momentum. Combined with our bold new packaging design, these launches mark an exciting new chapter for Sensations. The result is a modern, premium look that delivers even greater shelf standout, bringing to life the food-inspired credentials at the heart of our Posh Slice of Joy proposition.”
Walkers Sensations Thai Sweet Chilli Poppadoms (82.5g) and Thai Sweet Chilli Wavy Cut (140g) are available now across the grocery channel, with RRPs of £2.50. Walkers Sensations Thai Sweet Chilli Wavy Cut will also be available across selected discounters and SPAR. The refreshed packaging will begin rolling out with the new Thai Sweet Chilli launches, with the remainder of the Walkers Sensations range transitioning to the new design by the end of 2026.
Comments are closed.