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  • New for Veganuary, Walkers is launching three delicious, limited-edition Unbelievable! Vegan authentic meat and cheese flavours, which are all non-HFSS. 
  • Available from January in Flame Grilled Steak, Grilled Cheese Toastie and BBQ Pork Ribs flavours, the new Unbelievable! Vegan range can be enjoyed by all shoppers without them having to compromise on taste when snacking.
  • Alongside these new flavours, Walkers is also launching a new on-pack promotion, giving shoppers a chance to win £2,500 everyday across selected ranges*.

Walkers is launching three new limited-edition flavours to tap into the meaty and cheesy flavour segments. Verified by The Vegan Society, the new Walkers Unbelievable! Vegan Flame Grilled Steak, Grilled Cheese Toastie, and BBQ Pork Ribs flavours will land in stores from the first week of January. The launch is set to aid consumers as shoppers look to explore alternative, vegan snacking options this Veganuary.

With enjoyment being the consumer need when snacking[1], Walkers’ latest trio of crisps is set to drive excitement within the category by delivering authentic meat and cheese flavours[2], whilst being vegan. As Veganuary continues to rise in popularity, seeing over half a million participants in 2022[3], shoppers will be able to snack on the entire range, which is also non-HFSS, meaning it can be enjoyed by even more consumers without them having to compromise on flavour when snacking.

The brand is also launching a new on-pack promotion that will give back to shoppers and help retailers drive footfall into store. From 2nd January 2024, shoppers have a chance to win £2,500 every day when purchasing any qualifying Walkers packs*, up until the end of February. The promotion will appear across the new Unbelievable! Vegan range, as well as the Walkers Core, Walkers 45% Less Salt and Walkers Baked ranges.

Rachael Smith, Senior Marketing Manager at PepsiCo, comments, “We don’t believe consumers should have to choose between their dietary choices and great taste when looking for savoury snacks. As Britain’s Most Loved Crisps[4], we wanted to give shoppers an Unbelievable! Vegan range with authentic meat and cheese flavours[5] with this limited-edition trio.

“This innovation underlines our continued efforts to offer choice to consumers. By bringing meaty and cheesy flavours to market which wouldn’t ordinarily be identified as vegan, we’re hoping to kickstart 2024 by adding some more excitement to the category while helping retailers to maximise sales this January.”

The new, limited time flavours will be available across the grocery, wholesale, and impulse channels from the first week of January. All will be available in 5x24g formats, and the Flame Grilled Steak and BBQ Pork Ribs flavours will also be available in 65g £1.25 RRP PMPs.

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