Walkers is making one of its most significant launches in recent years with Walkers Gold, a major new sharing range bringing premium flavours and a completely new crisp experience to the Walkers portfolio, complete with a bold gold foil lining inside every pack.
Designed to deliver on taste and quality, Walkers Gold features a new crisp base that is slow-cooked to deliver crunch and character, with more folds and a thinner cut. The range brings together reimagined favourites with distinctive, premium-inspired flavour combinations including Somerset Mature Cheddar & Onion, Sea Salt & Olive Oil and Black Truffle. Cider Vinegar & Sea Salt will also launch exclusively at Tesco on the 4th November, with all four flavours being available in 140g packs.
Retailers have an opportunity to boost sales through broadening their offering to give shoppers greater choice across a range of occasions. Walkers Gold is set to help them achieve exactly that, bringing shoppers a premium new option for sharing occasions with an RRP of £2.
Wayne Newton, Senior Marketing Director at Walkers, said: “Walkers Gold is a significant addition to our sharing portfolio and a launch we’re incredibly excited to bring to shoppers. From hosting friends and family this Christmas to sharing occasions throughout the year, our aim is to give shoppers more choice when they’re looking for something a little more elevated.
“For retailers, Walkers Gold creates an opportunity to encourage their shoppers to trade-up when selecting their sharing snacks, while broadening the choice available across the wider Walkers portfolio.”
Walkers Gold is available across the Grocery, Convenience and Wholesale channels now. The launch will be supported by in-store activity and retail media, helping to drive awareness and visibility for the range.
Comments are closed.