• Walkers & Doritos have partnered with tour operator easyJet holidays, to offer consumers the chance to win a package holiday every hour* via a new on-pack promotion
  • The promotion will run across holiday-themed packs of Walkers & Doritos from 23rd February to 23rd May and lucky winners will be able to book their holiday up until 30th December 2022
  • A multi-million-pound joint media campaign across TV and Digital launching on Saturday 26th February, will help the nation rediscover the joys of holidaying abroad, reminding them of the things they love doing “#OnlyOnHoliday”!

PepsiCo has brought together the nation’s biggest crisp and tortilla chip brands – Walkers and Doritos – to offer shoppers the chance to win over 1,000 package holiday vouchers in partnership with easyJet holidays. Running from February to May, the campaign will see an on-pack promotion of the competition, as well as a holiday-themed packaging makeover on bestselling products across both ranges. Shoppers who buy the products can discover if they have won by entering the on-pack code online.

The ‘Win a Holiday Every Hour!”* joint campaign focuses on the funny things that Brits of all ages do only while on holiday, think pinching hotel toiletries, indulging in the hotel buffet and losing all inhibitions on the dancefloor! The witty campaign launches off the back of new quantitative research conducted by Walkers and Doritos that has lifted the lid on the nation’s hilarious holiday behaviour, with nearly everyone in Britain (91%) confessing to have a ‘holiday alter-ego’![1]

Katherine Cook, Walkers Marketing Manager commented: “We are thrilled to be bringing together our two biggest PepsiCo brands and partner with easyJet holidays to offer the British public the chance to win over 1,000 package holidays. With holidays to win every hour* for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever!

“Our hope is that the holiday campaign inspires the British public to leave the adversity of the past two years behind and spreads laughter with a light-hearted reminder of the things we all love doing with our friends and family – only on holiday! We also look forward to giving Gen Z Doritos-lovers the chance to express their bold individuality once again; after years of missed trips abroad with friends.”

Richard Sherwood, Marketing Director, easyJet holidays adds: “We only launched our easyJet holidays business in 2019, so joining together with Walkers and Doritos on this fantastic partnership as travel re-opens, is a real milestone for us. After the last two years we know there is a pent-up demand for travel and that 2022 is going to see the long-awaited return of our much-missed getaways. There is a unique sense of joy and freedom which only holidays are able to deliver, and it is so exciting to offer these opportunities to holiday-deprived Brits in conjunction with two of the biggest crisp brands in the country.”

The joint promotion launches on Wednesday 23rd February and runs through to Monday 23rd May; and lucky winners will have until 31st December 2022 to book, and until 31st October 2023 to take their holiday. The holiday-packaging takeover and on-pack promotion will feature across approximately 100 million Walkers and Doritos core flavours.

The multi-million-pound marketing campaign will launch with a scale TV spot on the evening of Saturday 26th February in conjunction with a Twitter takeover and will celebrate the funny things Brits only do on holiday. In addition, the campaign will be supported with a huge 360 investment into shopper, digital media, social media (TikTok, Instagram, Facebook, Twitter) and influencers, including one popular celebrity personality!

* Prizes: 1,080 easyJet holidays Vouchers to be won, 12 each day between 10am and 10pm: 1 x £2,000 & 11 x £500. In ROI all prizes € cash equivalent.

[1] Research of 2,000 UK adults conducted by One Poll between 12th to 19th January 2022

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