FFP Packaging Solutions believe that these premium ‘Menu From’ Waitrose salad packs represent the current peak of flexographic print. They were printed on the latest print equipment, using a Colour Managed repro path and plate imaging techniques and FFP’s own in-house HD platemaking facility.
Jacqui Fairey, of Bakkavor company Wingland Foods, visited FFP’s stand at the NEC Ecopack show. Impressed by the quality of the print on display, especially a test piece produced to promote their high quality flexo product, Platinum Print, she invited FFP to submit samples for comparison against other potential suppliers.
The ‘Menu From’ range has a high profile within Waitrose across a number of categories and has been completely redesigned this year. Menu From salads contain restaurant quality leaves that are specially grown, managed and selected to represent the highest possible quality. As Jacqui said, ‘This was a very important launch for us and we needed the newly designed pack to stand-out on shelf and represent the brand values. We chose FFP on the basis of the high quality of print, and also because we needed to be confident that we would achieve that standard first time and throughout the project. We have been really pleased with the results.’
FFP has responded strongly to the current demand for a Colour Managed print process, which aims to guarantee an accurate on-press colour performance by measuring and controlling colour throughout the repro path. Starting from a standard test design containing blocks, tones and images, printed using every combination of substrate and ink to create a ‘fingerprint’. Repro partners are approved only when they show that they can supply files that precisely match the fingerprint, based on densitometer and spectrophotometer readings of a colour-matched proof produced through FFP’s calibrated proofing unit. There are more checks on the press, including on-line spectrophotometers to make absolutely sure that colour standards are maintained.
The result for Waitrose was a ‘first-time’ press pass – the first sheet from the printing press being approved by the customer. In turn, that meant that Waitrose received the high quality they needed, on time, for an effective product launch.
FFP Packaging Solutions
Gary Tee, Sales Director