In a first for Waitrose, they are showcasing their new Essential Waitrose value campaign, ‘Quality you’d expect at prices you wouldn’t’, at the iconic Piccadilly Lights in London, running from 25 April to 1 May. 

The campaign, created by adam&eveDDB and bought by MG OMD, promotes thei commitment to offering excellent value for money without compromising on the things that matter most for theu customers, such as quality, animal welfare and sustainability.

The Essential Waitrose campaign showcases the breadth of the Waitrose value range, which now has over 1,000 products. It will also highlight the provenance behind some of the  key products including their outdoor bred pork, free range milk and responsibly sourced fish fingers, all at unexpectedly low prices.

Martin George, Waitrose Customer Director, says, “We’re very excited about this ground-breaking first for us.  As customers look for ways to make their money go further, it’s the right time to promote the unmatched quality and value of our Essential range, which offers over 1,000 great products.

“Piccadilly Lights are so iconic and reach an audience of over a million people a week, so we know it’s an effective way to amplify this campaign”.


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