“The energy shot market sector has exploded in recent years and reached unprecedented sales of $500 Million in the US in 2008,” confirms Rob Arnold, CEO, Voltz Distribution UK. “However, most high-energy drinks are not actually very healthy. Many fizzy energy products contain large amounts of sugar and caffeine, which although give an instant boost, can make you “jittery” and result in a “crash” several hours later. It is also necessary to consume a large volume of liquid to feel the benefit of these drinks.
“However, the Voltz energy shot is a completely different concept,” continues Arnold. “It is made up of a combination of B Vitamins, amino acid and anti-oxidants. The concentrated bottle of energy does not contain carbohydrates and only supplies two calories, giving the consumer an energy boost without the sugar and high concentrations of caffeine.
“Due to its low calorie content and high nutritional value,” Arnold continues, “it is the perfect choice for those following a calorie-controlled diet. It is already proving to be a hit with the consumers, with initial pilot sales of Voltz in forecourt stores throughout Kent recently resulting in the product selling out within two hours on each day of trial!” Voltz does not need to be refrigerated and so can be stored at room temperature and has the added benefit of a recommended retail price of just £1.79.
“With such a broad consumer appeal the product looks set to take the UK market by storm,” concludes Arnold. “We have already seen significant interest from both retailers and consumers alike and anticipate this product will pave the way in revolutionising the healthy drinks market within the UK.”
Voltz Distribution UK Ltd is the exclusive UK distributor of the Voltz 5 hour energy shot health drink manufactured by Medichem International.
For further information see: www.voltzenergyshot.co.uk or tel: 0845 686 0040