Now launching alongside new branding and multi-pack formats, Two Days Juicy Peach joins existing flavours Crisp Raspberry and Classic Lime, making it the brand’s third flavour to be created during a national lockdown
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Session Vodka Soda brand Two Days has today announced the launch of its third flavour, Juicy Peach. Fresh, crisp and deliciously peachy, Two Days brand-new flavour is set to be the sip of summer, best enjoyed when socialising with friends and family at outdoor occasions, from park picnics to festivals, garden gatherings and more.
At a time when the RTD category is expanding rapidly in the UK, Two Days continues to grow and innovate with the release of a third flavour and new packaging, all created during the latest national lockdown. The additional launch of new 4-can multipacks, available via twodaysdrinks.com, cements the sessionable serves as perfect for sharing, for grab-and-go, social occasions and gifting.
The inspiration behind Two Days’ new packaging stems from the brand’s early on-shelf learnings that consumers want to know exactly how much alcohol is in their drinks. With moderation on the rise and ABV still a fairly ambiguous term to many consumers, Two Days felt inspired to create a more conversational and familiar tone around alcohol content and give further context to their 3% ABV. Every product in their range now leads with a ‘single shot’ message that sits front and centre on each can.
Two Days offers a range of light and refreshing session vodka sodas, crafted with a single shot of British vodka, a squeeze of natural fruit extracts and lightly sparkling water. Now available in a trio of flavours – Crisp Raspberry, Classic Lime and Juicy Peach – the range is sugar-free and made from all natural ingredients, with each serve coming in at less than 70 calories.
Popping up at music and food festivals this summer, including Taste Of London, with more to be announced, Two Days Juicy Peach will make its debut alongside existing flavours Crisp Raspberry and Classic lime, ensuring festival goers can enjoy each serve.
The new product development follows a seed round backed by SFC Capital and investment of £185k into the brand. Two Days launched into Whole Foods in February 2021 and has also partnered with two strategic distributors to help accelerate growth.
The Two Days story
Two Days was founded after a trip to Canada in early 2020 where founders – Elise Marks and Brendan Bennett – discovered the joy of light and sessionable drinks that could be enjoyed alongside the weekend’s plans.
Returning home from Canada, they struggled to find alcoholic beverages that weren’t loaded with sugar or sweeteners, and that had a more sociable ABV.
And so, in the height of the UK’s first lockdown, Two Days was born as a range of light and refreshing Session Vodka Sodas fit for all occasions – whether that be a hike pit stop or a picnic with friends at the park.
Two Days Juicy Peach launches on 25th March and is available via twodaysdrinks.com, Amazon and Whole Foods Market stores.
Two Days Founders, Elise Marks and Brendan Bennett, said:
“We are so excited to launch Juicy Peach as our third flavour for the Summer and for it to be the UK’s first peach flavoured vodka soda! Peach seems to be having a real moment – from music lyrics to TikTok challenges – and together with the new branding, it’s the perfect flavour to bring people back together this Summer. Sociability is at the heart of our brand, so it was really important to launch our 4-can multipacks in time for Summer and highlight how Two Days is perfect for social occasions, grab-and-go moments and gifting.”