VK #WeAreSummer has arrived to sweeten up those summer days
- No. 1 Student ready-to-drink beverage VK has teamed up with schuh for a second summer campaign to release their limited-edition Kiwi & Pineapple in a 70cl convenience format.
- £10,000 worth of prizes will be given away via the promotional mixed pack, as part of the #WeAreSummer campaign.
- VK x schuh promotional mixed pack will be in store from 25th May in Tesco, ASDA, and Morrisons, and the limited-edition Kiwi & Pineapple flavour will be launching into convenience stores too.
Did someone say summer?!
VK, the No1 RTD for flavour, is partnering once more with fashion footwear retailer schuh, to sweeten up fans’ summer. The campaign celebrates the release of this year’s limited edition 70cl sharing serve Kiwi & Pineapple, available in convenience stores from the 25th of May.
As the key emerging flavour of 2022, pineapple and tropical fruit flavours continue to be popular with bright shades inspiring positivity and escapism.
Following the success of last year’s summer campaign, VK are back with their exclusive on-pack promotional giveaway with schuh; featuring over ten chances to win a year’s supply of shoes from schuh, with one participant also winning a £1,000 cash prize!
The VK x schuh promotional mixed pack will be available to purchase from 25th May at Tesco, ASDA, and Morrisons. The limited-edition Kiwi & Pineapple flavour will be available at select convenience stores.
Alongside the giveaway this summer, VK will be hosting a range of exclusive merch giveaways for their most devoted fans on Instagram. #WeAreSummer campaign is one not to be missed.
Charlie Leaver, Head of Brand at Global Brands said: Following the success of last year’s campaign which saw over 20,000 consumers entering the competition, and the demand for last year’s limited edition Ultra Violet outstripping supply, we are extremely pleased and excited to announce a summer partnership with schuh. Working with another fantastic gen Z brand that aligns with our values and consumer base helps build engagement with our fan base and will kick off another fantastic summer for the brand. It was natural for us to refresh our campaign for summer 23.
Kellie Lauder, Head of Marketing at schuh said: “Gen Z – and students in particular – are our heartland here at schuh, so we’re thrilled to be partnering once more with VK on their #WeAreSummer campaign, following the huge success of last year. Working with VK, who have a clear affiliation with students, is a natural fit for schuh and we’re excited to see this partnership continue in 2023.”
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