Vileda, famous for its expertise in home cleaning, is set to relaunch its number one selling Mop and Bucket, boasting increased cleaning power, this winter.
The relaunch comes on the back of Vileda seeing over 5.2 million* SuperMocio 3 Action Mops and refills being sold since January 2014 and will be supported by a dedicated marketing and PR campaign.
The new XL SuperMocio 3 Action Mop (RRP £6.49) has been upgraded to ensure 25% extra contact with the floor, while continuing to offer leading 3-in-1 technology to give the ultimate in grease and dirt removal, plus hair and particle pick-up for tiled and vinyl floors.
This winter also sees the leading home cleaning brand launch a new SuperMocio Bucket and Wringer (RRP £6.49) which has been boosted with Torsion Power to wring the mop more efficiently, resulting in faster floor cleaning with minimal effort and quicker drying times.
Emmah Littlewood, Trade and Marketing Manager for Vileda commented: “The wet floorcare market is worth more than £38million and continues to grow 3% year-on-year. We have a 58% market share and continue to maintain our leading position by listening to our customers and constantly innovating to make household chores quicker and easier to perform.
“We’re delighted with the latest innovation and will be supporting the launch with a dedicated marketing and PR campaign, due to launch later this year.”
*Nielsen Market Data 13.08.16