Forest Laboratories and their marketing partners Ceuta Healthcare have confirmed that the TV will break on 3rd December and continue through to 14th January 2013 on ITV1 nationwide, providing coverage throughout the peak cough, cold and flu season.
The 10 second creative, which builds on the brand’s strong heritage and suitability for the family , shows a parrot being buffeted around by a man’s cough. Fortunately for both man and parrot the man’s partner reaches for Veno’s and the parrot squawks ‘She knows …now he knows’. The voice over goes on to say ‘For chesty, dry and tickly coughs there’s … ‘ with the parrot finishing the sentence with a triumphant ‘Veno’s!’
Commenting, Clare Young Group Marketing Manager, Forest says: ‘Since acquiring Veno’s last year, we are continuing to invest in the brand and this latest campaign, reinforced by free standing display units (FSDU’s) in the convenience channel, will help drive growth during this key selling period.”
Veno’s Expectorant: for chesty coughs (for the symptomatic relief of coughs, including bronchial cough, and chesty catarrh, particularly associated with colds and flu) NB not for children under the age of 12. Always read the label.
Veno’s Honey & Lemon: for tickly coughs (for the symptomatic relief of tickly coughs and sore throats). Suitable for children from 2 yrs +. Always read the label.
Veno’s Cough Syrup: for dry coughs (for the symptomatic relief of sore throat and unproductive cough in minor respiratory tract infections). Suitable for children from 3 yrs +.
All variants are non-drowsy. Always read the label.
Tel: 0844 2436661