Velcro Ltd., the company behind the original VELCRO® brand hook and loop fastener, has secured listings for a selection of its products in over 450 Tesco stores nationwide, increasing its presence within the consumer market. The stocked products, available now, include VELCRO® brand Stick On Squares, Heavy Duty Stick On Strips and Stick On Tape (50cm), all of which will be displayed within Tesco’s stationery category. The new listing was secured through Robinson Young – leading sales, marketing and distribution specialists of non-food FMCG products – with whom Velcro Ltd. has built a solid working relationship.
The versatility of the VELCRO® brand products will offer Tesco customers a wealth of quick and easy simple solutions for the home, garden, office, classroom and vehicles. Products from the VELCRO® brand Stick On range are ideal for keeping offices or home studies organised and tidy; from attaching pens next to phones, mounting lightweight notice boards to walls and securing computer keyboards to the desk to prevent slipping. The Stick On range is also suitable for the education environment, facilitating interactive learning both at home and in school.
The VELCRO® brand Heavy Duty Strips offer a 50% stronger fastener to the standard VELCRO® brand Stick On and as a result, is the perfect solution for heavier items including white boards, first aid boxes and mounting large displays.
Commenting on the new listing, Trudie Johnson, Head of UK Consumer Sales and Marketing for Velcro Ltd. offered: “This fantastic opportunity is the result of our great relationship with Robinson Young. Thanks to their efforts we are now working with one of the UK’s leading retailers. Our new listing in Tesco is the ideal platform to raise awareness of the diverse VELCRO® brand fasteners product portfolio, which offers a range of quick fix solutions, ideal for use in a wide variety of applications. The versatility of our product range means we can offer Tesco an every day purchase product range to meet their customer’s needs.”