Award winning Vegan confectionery brand Free From FellowsTM have announced the launch of new vegan marshmallows that will join the selection of gummies and hard-boiled sweets in the range. There will be three new products available – large mallows in vanilla and strawberry flavours and also mini pink and white mallows in vanilla flavour. All products will be launched in fully recyclable 105g bags and will be making their debut in Sainsburys on 17th October for £1.50 with a price promotion down to £1.25 just in time for Bonfire night running in store from 3rd Nov. The lines will also be available in all good health food stores nationwide.
The mallows are free from the top 14 allergens including dairy, soy and nuts and being gelatine free and free from all animal ingredients they are certified by both the vegan and vegetarian societies. Co-Founder at Bravura Foods*, Karl Morris comments “This was a natural progression for the brand as we look to satisfy the needs of more vegans in the UK with our successful and popular growing range.” Lisa Gawthorne fellow Co-Founder and long-term vegan adds “These mallows taste totally amazing and the launch is timed perfectly for Halloween and bonfire activities to make sure nobody is left out at those key occasions”.
The mallows are free from all artificial colours and flavours and are also GM Free as well as being halal and kosher friendly. The other products in the Free From FellowsTM range include sugar free gummy bears, midget gems, cola bottles, pear drops, rhubarb and custard and mixed flavour lollipops. The vegan and sugar free range is distributed in Holland and Barrett, Sainsburys, Boots, WHSmith, Ocado, Grape Tree, Wholefoods an all good health food stores.
*Bravura Foods have been operating in the vegan market for 10 years trading with all the major supermarkets, high street retailers and health food stores. Brands in the portfolio include Panda Liquorice, Peanut Hottie, The Leaf Life and Vegan Bakery. The business is owned by Karl Morris and Vegan athlete Lisa Gawthorne. For more information visit www.bravurafoods.com