Princes launches first ever range of vegan canned ready meals…and they’re a pantry winner

The range comes in four flavours – Lentil & Mushroom Bolognese, Mexican Mixed Bean Chilli, Vegetable Green Thai Curry and Chunky Mixed Veg Curry.

The range is the perfect size (392g) for two to share with a side of rice, pasta or even. The range is currently in Sainsbury’s, the Co-Op, Tesco and Morrisons.

The new range is the perfect size (392g) for two to share with a side of rice, pasta or even quinoa – and is available in Morrisons and B&M in September. The range will also be in Sainsbury’s, the Co-Op and more retailers later in the year.

The new range launches as Princes continues to see demand for canned food grow – with younger shoppers looking for vegetarian and vegan options which are also convenient to make and taste great. At the peak of the pandemic, 3.7m new shoppers tried canned ready meals[2] with many looking for vegetarian options.[3]

Dean Towey, Commercial Director for food at Princes, said: “This new range of vegan canned ready meals answers demand from shoppers who love canned food and want even more variety. Princes plant-based ready meals aim to show that eating vegan food doesn’t have to be expensive, time consuming or difficult. We hope these new products will help even more people incorporate delicious vegan meals into their repertoire.”

[2] NLR for Total CRM – 40 w/e 29th November 2020

[3] Kantar w/e 27th Dec 20

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