As e-cigarettes became the fastest-growing high street product of 2014 and the Oxford English Dictionary made “vape” its word of the year, FDA-approved US manufacturer Beverly Hills Vapor has announced three new European master distributors in Switzerland, France and Ireland, via its UK subsidiary www.bhvapor.co.uk
Sales of e-cigarettes rose by 50 per cent in 2014 to more than 17 million. Nielsen, the industry research company, said that Britons spent nearly £123 million on e-cigarettes, while sales of nicotine gum and patches fell by more than 6 per cent.
Grocery industry expert Adam Leyland has described e-cigarettes as the biggest trend in the market.
Beverly Hill Vapor’s newest distributor E-Cigarette Club, is one of Ireland’s biggest retailers with a huge online presence plus two Vape Café stores in Belfast and Lisburn, Co Antrim.
“We were attracted to Beverly Hills Vapor since it’s the top US brand, combining Hollywood glamour with products approved by the Food and Drug Administration,” said Jordan Stewart. “When you see Chris Brown or Leonardo DiCaprio with an e-cigarette then it will probably be their brand of choice – BHV.
“We launched this club to bring our customers the best quality electronic cigarette products and accessories. We all vape, hence we are the testers for our products; if it’s good enough for us, then we can be sure of the quality for our customers,” added Mr Stewart. “For the launch, everyone buying Beverly Hills juices from E-Cigarette Club will be automatically entered into our prize draw!”
Beverly Hills Vapor’s European MD Dan Rodwell said: “Many health-conscious movie stars, singers, models and celebrities have stopped smoking and now use Beverly Hills Vapor as their vape brand of choice.”
Salim Atma, the new French distributor said: “As people in Europe look for a brand that’s genuinely different, these are glamorous West Coast products that bring a Hollywood sparkle to Europe! What impressed us is that they’re made in a world-recognised product development facility in San Diego to America’s strict FDA standards; the flavours and variable voltage pens set a new standard in product quality. We have already introduced the product to more than 20 stores in Paris alone.”
Samuel Freienmuth, managing director of new Swiss distributor www.Happy-Smoke.ch said: “There are still many millions of tobacco smokers in Europe, and two-thirds say quitting is their lifetime ambition, so there’s clearly a long way to go and the market is evolving. Customers have moved away from cigarette lookalikes and the demand is now for these ‘pen’ or ‘tank’ style vaporisers with a range of flavoured juices. We’ve found the quality of Beverly Hills Vapour range impresses our customers and we’re very excited about our partnership with BHV.”
“We are signing UK retailers throughout the UK, said Dan Rodwell, “and we still have an exclusive distributor licences available for other areas of the world. UK-based retailers and distributors interested in the Beverly Hills range should contact Charlie Terry at firstname.lastname@example.org. For European distribution contact me direct on +44 (0)844 567 8975.”